Dollars and Sense at the Farmer’s Market

Farmers Market Season is upon us!

And I love it.

I love the energy at a Farmer’s Market.

I love the people watching.

I love checking out the unique, artisanal products or heirloom produce that I could never find at a normal grocery store.

I love it all.

This morning Adam and I ventured out to our local Farmer’s Market.

It was a quick trip as we had some landscaping work to do back at the homestead. (… Work that made us realize we really are adults as our alma mater is celebrating its biggest spring event with the bars opening at 7AM.)

The Farmer’s Market didn’t have many produce vendors present thanks to the chilly, late spring we are experiencing. But, we did pick up some bratwurst from a local pork producer. They seemed like a great idea for dinner after a day of working in the yard.

As Adam paid the vendor $15.60 for the ten brats, I thought of the most common question and biggest complaint I always tend to hear in regards to local meat: Why is it so expensive?

Last year, after a trip to the Farmer’s Market, I came home with a free range whole chicken. I was excited about this bird. The vendor was full of information and clearly very passionate. And, I wasn’t sure that I had ever had a free range chicken. I kept reading the taste was amazingly different in comparison to a normal chicken breast at the store.

I also had never cooked a whole chicken. So, it seemed like a fun challenge and I couldn’t wait to see if I could taste a difference.

Adam was excited too… and then he asked how much it was.

I had not told him because in the back of my mind I knew how my [insert nice way to say “tight ass”] husband would react.

And, I was right.

The word “ridiculous” was used often and before I knew it he was researching how to raise meat chickens.

God love him and his “Why pay someone when I can do that” attitude…

So, in early September, we became the proud owners of fifty free range broilers.

Adam created a “chicken mobile” out of a large wagon. The top of the wagon had bedding, water and feed. Then a little ramp gave the chicken’s access to the ground so they could roam and snack on grass and bugs. We could move the wagon around the yard so the chickens wouldn’t eat one piece of land to entirety.

We thought it was going to be great. Easy, too. We would have little, happy, free range birds and, in a couple months, a freezer full of organic, natural roasters for far less then we could purchase.

Right?

Wrong.

Okay, not totally.

In the end, the chickens came out great. They taste wonderful. We have enjoyed sharing them with family and friends and love how one bird can make us a couple meals.

However, they were a lot of work.

They required our attention twice a day, everyday.

They ate a ton. They drank a ton. (Note: Getting water to chickens on a cold, dark late November morning? Not exactly fun.)

There was quite a bit of cost to get started and the butchering at two bucks a pop added up fast. (… Although, that was worth every penny, in my book.)

When it was all said and done, Adam and I sat down and went over all our expenses. There was the chicken mobile, the feed, the equipment like heating lamps and water dispensers, the bedding, the butchering, and our labor.

We realized, using basic economics, if we were going to sell them at a market, $20.00 per chicken really isn’t that “ridiculous.”

As consumers, we have not just a choice, but also a voice.

And for the last sixty years or so, American consumers have voiced that meat should not only be available for every meal, it should also be cheap.

It started with fast food. We want a cheese burger for a buck. Five chicken nuggets for 99 cents.

And, it’s now what we see in the grocery store and that is why a $20.00 chicken has such a sticker shock.

We are lucky, in a sense, that in America meat is so widely available and isn’t going to break the bank. In fact, out of all the countries in the world, American’s spend the least percentage of their income on food.

However, farmers feel the backlash of the availability of the cheap food, even though our society demanded it, and some farming practices are coming under fire.

Farmers are smart, resilient and able to adapt. That is what they did and they will do it again, if that is what the market demands.

However, thanks to my food service role in K-12 education I know the reality is that the cheap, widely available meat is likely here to stay. And, I could never completely go over to the one side of this agriculture fence and say “Organic or BUST” because there is not just a huge market, but a need.

I know that I am incredibly fortunate that I am able to make a choice when I purchase food for Adam and me. And my choice in purchases is reflected in my belief to support local growers.

I am also fortunate to have a voice.

A voice that wants to ask, if we really are spending so much less of our income on food in comparison to our peers around the world, couldn’t we ditch the amped up cable package and reallocate that cash to receive a product that supports the earth, local farmers, the local community and provides great nutrition?

I swung by the grocery store this afternoon and couldn’t help but check the prices on bratwurst. A package of five was for sale for just under six dollars.

I spent a whopping four more dollars for my ten brats.

Four dollars that might go back and help that farmer raise more pigs. Or pay his rent. Or send his kid to college.

Or perhaps its four dollars that will stay in my community supporting other small business like my husbands. Or the cute lady who owns this fun accessory boutique that sucks me in when I drop off my dry cleaning. Or the new bakery on the square that I haven’t been to yet, but sounds delicious.

Four bucks.

Four bucks is less than a fast food meal.

… less than my drink at Starbs!

Money well spent.